Wool-Look™
If you’ve picked up any interiors or décor magazines over the past few months you have likely seen mention the trend for natural products throughout any given feature… Said to add a “big dose of style” to any space.
Striking The Perfect Balance -
The Possibilities Are Endless
As “resimercial” spaces become a more prominent trend, searching for products that balance health, wellbeing and comfort in the corporate office environment, whilst maintaining premium commercial quality may sometimes be challenging. Look no further. The beautiful aesthetics of Wool-Look “check all the boxes” with the colour fastness and durability you would expect from a high-performance nylon fibre. Add in recycled content and sustainable manufacturing processes that deliver the lowest carbon footprint in the industry, lasting wear, and superior colour clarity - and you have Wool-Look™ by Universal Fibers®.
Hospitality environments are synonymous with highly styled, sophisticated carpets that emulate luxury and comfort. Wool-Look can add warmth to any space. Utilizing its interesting texture and soft look, without sacrificing the durability needed to accompany high traffic areas, the ultimate alternative is here.
Wool Look at home provides endless possibilities for creating on trend, characteristically natural looking, soft to the touch, textured loop & cut pile domestic carpets with the added benefit or being available with permanent stain resist.
Wool-Look™ is a finishing technique that offers the aesthetics of a natural wool fibre. The result of a unique patented process and a state-of-the-art research and development team with over 50 years of experience in pioneering new fibre innovations.
Offered in Type 6 and 66 nylon, this incredible innovation is available with access to Universal Color®, and Prestiva®. Not only was Wool-Look™ developed in a wide array of weights ranging from 2,000 up to 6,000 dtex and varying filaments, it works beautifully with all carpet technologies, woven and tufted. Wool-Look™ can be applied to all of Universal Fibers’ premium products, including Thrive®.
Rewriting the Rules…
With Wool-Look™, carpet manufacturers, interior designers, architects, and end users across Europe can reap a variety of advantages. These include stain resistance, colorfastness’, fibre retention, colour consistency, and UV fade resistance. Wool-Look™ provides the ability for you to achieve stunning designs that may have been unattainable in the past.
FEATURED INTERVIEW
As Universal Fibers® VP of Sales and Marketing for Europe, and with 20 years of experience in the textile flooring industry, Anna Plumb shares her personal story about how she joined Universal Fibers and her perspectives on the market.
“At University, I studied Textile Design, focusing on colour, design, and producing fabrics for use in woven textiles. After graduating, I joined an Interior Design company working with clients on the selection of interior finishes. One of the projects I worked on was sourcing contemporary soft flooring finishes for a large commercial project. The business element of this process really interested me, and I wanted to learn more. I felt my personality lent itself to selling, so I took a career leap into sales, and have never looked back. Since then, I have worked for carpet manufacturers, selling finished products into residential, commercial office, public, and hospitality sectors. Moving from regional sales roles to key account management, and ultimately managing sales teams across Europe, then I was approached about joining Universal Fibers, and here I am. Working for Universal Fibers has been a precious and rewarding transition for me; it has enabled me to get back to my textile routes if you like. Allowing me to use my extensive market knowledge and my textile background, generate and grow our business in Europe, develop relationships, and work with manufacturers to develop new products.”
“With already established manufacturing in North America & China, Universal Fibers have been supplying products into Europe for many years. Still, the introduction of our manufacturing facility in Europe, which started production in 2019, makes us truly international, and the partner of choice for manufacturers worldwide. Being global provides our customers with the flexibility they need to achieve growth. Working in partnership globally can open up new market opportunities for both parties. Universal Fibers are able to adapt and streamline our business to supply aligned global products, without any compromise to quality, which can also be exported from any location.”
“I think that customer success is a more proactive process, and about how we, as a business, can facilitate and realize customers longer-term goals. Customer service is how we react by way of supporting our customers business. Ultimately they go hand in hand, as excellent customer service is key to achieving customer success.”
“Proactive, Committed and Trustworthy”
“Visiting art galleries here in London and also when I am abroad. When I was in Denmark, I went to ARoS in Aarhus, it was so good, really interactive and exciting, and when Olafur Eliasson was on at the Tate, I went three times. I have always enjoyed singing in a choir and swimming and missed both these things during recent lockdowns, but my gardening skills and love for it grew in equal measure!”
“Well, Universal Fibers need to keep up to date with trends in the market, so we can work with our customers on focused product developments. One good example of this is the requirement for low weight high-performance carpet; our low denier building blocks allow us to make unique yarns that can be tufted at low weights and still maintain excellent coverage for use in commercial heavy traffic areas. Another interesting trend, which could gain further momentum in the market due to the global pandemic we are experiencing is health & well-being in the workplace environment. The need for residential, commercial cross over products, promoting comfort and a more homely feel in the office are essential.”
“At Universal Fibers, we value our customers and engage in relationship led partnerships. I look forward to working together with each of you in the future.”
Be sure to join us on October 22nd as we celebrate National Colour Day. We will be sitting down with the amazing Lisa Jukes, founder of Lisa Jukes LTD and co-founder of CODE Design Studio for a Q & A on textile fashion design, trends, and inspiration. We will also be taking a look at everything COLOUR as we unveil our winter trend forecast.
